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Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Yes! Websites are very important for every business.  Word of mouth can be great, but a majority of consumers are online and will find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness.

Every small business is different, which means every website will be different. Creating a new website can be a daunting task, but Hoffman Digital Marketing is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages that are unique and relevant.

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

SEO or Search Engine Optimization is the way of improving website ranking in search engines by improving the content and webpages. Search Engines have algorithms that determine which webpages hold the most relevant results and those webpages are ranked highest among the search results.

Local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.

For example, a search for “landscaping service” will yield greatly different results than a search for “landscaping service near me.” Local search often includes locations, which is why companies should keep their Google Business Profile up to date.

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). … linking to or promoting your website, and effectively “vouching” for the quality of your content.

A backlink is simply a link from one website to another. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

With Google Ads, businesses can pay to have branded ads appear on search result pages, websites, videos, maps, shopping listings, and more. Companies bid on keywords that relate to their business, products, or services. Google then chooses the “winning” bid through an auction system that is based on the relevance of your ad, relevance of the keyword, relevance of your landing page, historical performance, and historical click-through rate.